How to Run Creative A/B Tests in Meta Ads
T
TripleDart Demo
Updated: Feb 03, 2025
Description
Explore innovative approaches to creative A/B testing in Meta Ads to refine your marketing strategies improve ad effectiveness and achieve better campaign results.
Steps
1
Begin by clicking on A/B test within your ads manager.
2
Next, choose the campaign you wish to test.
3
Now, select 'Next' after choosing your campaign and ad set.
4
Then, click 'Select a variable to test' and choose 'Creative'.
5
Proceed by clicking 'Select an ad' for the ad you want to test.
6
Continue by clicking 'Next'.
7
Finally, enter test details and click 'Duplicate ad set'.
8
Consequently, replace the creative in the duplicated ad set.
9
After your creative changes, click on 'Publish' to launch your A/B test.
10
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