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4.2 - Campaigns & Communication
P
Product Marketer@Xoxoday
Updated: Apr 07, 2025
Description
Click through a step-by-step, interactive demo walkthrough of Giift, powered by Supademo.
Steps
1
Welcome to Loyalife-Campaigns & Communication!
2
Click to Create Campaign.
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Let's demonstrate by creating a campaign specifically designed to engage newly registered program members.
Campaigns can be configured either as purely promotional communications or as reward-based initiatives where we issue bonus points to incentivize specific behaviors or re-engage members.
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Next up, click on the element.
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For our demonstration, we'll create a promotional campaign targeting recently joined members without point issuance.
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We can specify that members entering this segment in the future should automatically receive this communication, ensuring ongoing engagement with new members throughout the campaign's duration.
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After, click here.
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we can mention the bonus points to issue a member depending on the nature of the campaign. in our case we are not rewarding points.
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Now, click on "Select Target Audience".
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Click on "Audience Details".
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Following that, click on the element.
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The campaign can be scheduled within specific date parameters - we'll set March 20th as our start date but leave the end date open, creating an ongoing campaign that continues to welcome new members indefinitely.
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Next, click on "Continue".
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After that, click on "Select Template".
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Since we don't have an appropriate template already created, we'll configure a new one called "Reach Out to New Members" and designate it as a promotional template.
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Afterwards, click here.
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Now, click on "Setup Email".
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Dynamic fields are easily inserted using placeholder tags that automatically populate with member-specific information like name, point balance, or other relevant data points from their profile.
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Video step
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You can upload the Title image
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Fill in the email body and it can also includes different variables
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Next up, click here.
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Now we go ahead and save the Email setup.
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Click on "Save".
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After saving our email template configuration, we'll disable the SMS template option for this particular campaign, focusing solely on email communication.
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Click on "Agree & Proceed".
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Click on "Create Template".
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Select the created template
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After that, click on "Continue".
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Next up, click on "Create Campaign".
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As the final step, click on "Save & Enable Now".