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About To Purchase, Churned+5

Survey Summary

Aggregated statistics based on current filters

Total Respondents

10050

Universe Size

35.8M

Total Weight

100.00%

Total Questions

Questions analyzed

Avg Error Rate (MOE 95%)

0.58%

Margin of Error at 95% CI

Average Design Effect (Deff)

1.220

Accounts for sample design complexity

GEICO

Nationwide

USAA

Farmers Insurance

Travelers

Liberty Mutual

Brand Comparison

GEICOLeader

54%

NationwideFollower

11%

USAAFollower

11%

Farmers InsuranceFollower

TravelersFollower

Liberty MutualFollower

Brand Health Funnel

Conversion performance by stage across all monitored brands

GEICOCOMPETITORS

Awareness

GEICO

100%

Liberty Mutual

100%

Farmers Insurance

100%

Nationwide

95%

USAA

88%

Travelers

85%

Familiarity

GEICO

100%

Liberty Mutual

38%

Nationwide

11%

Farmers Insurance

11%

Travelers

USAA

Consideration

GEICO

74%

Nationwide

Farmers Insurance

Travelers

USAA

Liberty Mutual

Preference

GEICO

74%

Nationwide

Farmers Insurance

Travelers

USAA

Liberty Mutual

Intent

GEICO

73%

Nationwide

Farmers Insurance

USAA

Travelers

Liberty Mutual

Endorsement

GEICO

79%

USAA

64%

Nationwide

37%

Travelers

29%

Farmers Insurance

20%

Liberty Mutual

Brand Perception Matrix

Key dimensions comparison across the top competitors

Customer Support

Innovation

Premium Feel

Trust

Value for Money