Uncover unmet needs in digital claims experience journey

Conclusion

Customers want real-time transparency in the digital claims process, including live repair status updates, secure in-app chat for flexible communication and record-keeping, and clear, upfront cost breakdowns with instant notifications for any price changes.

Response by individuals

Emily Chen

Value-conscious suburban mom guarding the family budget against surprise costs.

Rika Rudra, when I look at the digital claims journey, the biggest gap for me is the lack of real-time transparency. I can track a grocery delivery on my iPhone 13 down to the street corner, but when my car is in for repairs, it feels like it falls into a black hole. I’d love to see a live status bar—something that shows if parts are ordered or if the car is actually being worked on—without me having to spend my lunch break on hold.

Another thing is the communication style. I’m usually on the Metro-North or managing my kids' schedules, so being forced to talk to an adjuster over the phone is inconvenient. A secure, saved chat thread in the app would give me the paper trail I need for my records and let me respond when I actually have a free minute.

Finally, there’s the math. I want to see a clear, plain-English breakdown of labor and parts costs before the final bill hits. If there’s a price jump from the initial estimate, I want a push notification to approve it digitally so I’m not stuck negotiating at the shop. For me, if the tech doesn't save me time or protect my budget from surprises, it’s just a fancy distraction.