Survey Summary

Aggregated statistics based on current filters

Total Respondents

10050

Universe Size

35.8M

Total Weight

100.00%

Total Questions

31

Questions analyzed

Avg Error Rate (MOE 95%)

0.54%

Margin of Error at 95% CI

Average Design Effect (Deff)

1.220

Accounts for sample design complexity

GEICO

USAA

Liberty Mutual

Farmers Insurance

Travelers

Nationwide

Brand Comparison

GEICOLeader

69%

USAAFollower

11%

Liberty MutualFollower

6%

Farmers InsuranceFollower

5%

TravelersFollower

5%

NationwideFollower

4%

Brand Health Funnel

Conversion performance by stage across all monitored brands

GEICOCOMPETITORS

Awareness

GEICO

100%

Liberty Mutual

100%

Nationwide

100%

Farmers Insurance

100%

USAA

94%

Travelers

87%

Familiarity

GEICO

97%

Liberty Mutual

22%

Farmers Insurance

18%

Nationwide

8%

Travelers

4%

USAA

0%

Consideration

GEICO

95%

Travelers

4%

Liberty Mutual

2%

Nationwide

0%

Farmers Insurance

0%

USAA

0%

Preference

GEICO

92%

Travelers

4%

USAA

3%

Liberty Mutual

2%

Nationwide

0%

Farmers Insurance

0%

Intent

GEICO

90%

USAA

5%

Travelers

4%

Liberty Mutual

2%

Nationwide

0%

Farmers Insurance

0%

Endorsement

GEICO

80%

USAA

60%

Travelers

11%

Farmers Insurance

10%

Nationwide

9%

Liberty Mutual

5%

Brand Perception Matrix

Key dimensions comparison across the top competitors

Customer Support

Innovation

Premium Feel

Trust

Value for Money